Sweden’s Tove Lo has had an interesting journey. Those growing up amidst the indie boom of the 2010’s will forever remember the looped “uh oh” of Habits, at one point nearly inescapable. What could have easily become a one hit wonder situation instead saw Lo continue down a path similar to another Swedish alt-pop queen, Robyn. Her sound and image evolved away from the party girl making post-dubstep trap, toward a self-aware and unapologetic artist whose sound began to echo her personal evolution, embracing her body and sexuality as points of inspiration. Her queerness, explored more in recent years, has created a distinct space for her in the alt-pop landscape. Her latest single, No One Dies From Love, is another synthpop stunner that sees her embrace the Robyn formula more than ever before. Following February’s How Long, an exasperated synth ballad written for the original soundtrack of HBO’s Euphoria, No One Dies From Love is presumably our first taste of Lo’s upcoming new album. A total cry on the dancefloor anthem, No One Dies From Love is a disco-synthpop gem full of 80’s synths and romantic melodrama.
Download & stream No One Dies From Love here
Singing about the sudden and unexpected end of a relationship, Lo’s chorus and voice is anthemic here, taking the lead over buzzing drones until a four on the floor drops a minute in. A shuddering synth line throbs throughout, as the track only swells in its melancholic euphoria. The single recalls the same sort of tear stained catharsis as Dancing On My Own, and perhaps owes much to that song in particular. But so much of Lo’s personality filters through here, making it unmistakably her own. Aided by an excellent and outright campy music video, No One Dies From Love fully establishes this new era of Tove Lo as one of her strongest and most promising yet.
Watch the music video for No One Dies From Love directed by Alaska below.
Follow Tove Lo
Instagram | Twitter | Facebook
