Being on YouTube as an artist – even if you don’t have a traditional video – can be incredibly beneficial for numerous reasons. Here’s why:
Huge Audience Base: YouTube is the second largest search engine in the world (right after Google) and the largest video platform. There’s a vast and diverse audience waiting to discover new content.
Audio Tracks with Static Images: If you don’t have a video, you can still upload audio tracks with a static image or album cover. Many artists do this to make their music accessible on the platform.
Discoverability: When people hear a song they like in a public place, in a movie, or anywhere else, one of their first instincts is to search for it on YouTube.
Monetization: Through the YouTube Partner Program, artists can monetize their content through ads. While it’s not the largest revenue stream, it’s another way to earn from your art.
Engagement with Fans: YouTube’s comment section offers a direct line of communication between artists and fans. This engagement can help solidify your fanbase.
Playlist Features: Users can add your song to their playlists, increasing your visibility and reach on the platform. Playlists like “mixes” or “recommended” can bring in a lot of new listeners.
SEO Benefits: Having your content on YouTube can aid in search engine optimization (SEO), making you more discoverable on platforms like Google.
Integration with Other Platforms: It’s easy to share and embed YouTube videos (or audio tracks) on other platforms, including social media and personal websites.
Analytics: YouTube provides detailed analytics, which can offer insights about your audience, how they discover your content, and what they engage with most.
Collaborations: Being on YouTube can open doors to collaborations with other artists, influencers, or content creators on the platform.
Versatility: Beyond music, if you ever decide to branch out into vlogs, behind-the-scenes footage, or other video content, you’ll already have a platform and an audience.
Global Reach: YouTube is accessible in most countries, offering a chance for international exposure.
Reduces Piracy: If you provide an official source for your music on YouTube, it can deter some users from uploading unofficial or pirated versions.
Brand and Image Control: By establishing an official presence, you can control the narrative around your music and image.
In conclusion, even if you don’t have a traditional music video, being on YouTube offers a plethora of advantages from increasing visibility to monetizing your content. It’s a platform that can help amplify your presence in the digital space.
